The Role of Social Media in the Erosion of Traditional Igbo Community Values and the Rise of Youth-Involved Deviance and Crime in Nigeria

Abstract

This article examines the relationship between widespread social media adoption and its impact on the cultural and moral foundations of traditional Igbo communities in southeastern Nigeria. It argues that digital platforms serve as a catalyst for the erosion of key communal values, specifically communalism (Igwe buike) and moral integrity (Omumeoma). Using theories such as Cultural Imperialism, Social Learning, Strain/Anomie, and Routine Activities, the study systematically explores how the glorification of a hyper-individualistic, consumerist lifestyle on social media creates significant tension between aspirational goals and legitimate means for Igbo youth. This cultural gap is causally linked to a rise in youth-related deviance and crime, including cyberfraud (yahoo yahoo) and serious offenses like ritual killings. The findings highlight the urgent need for a culturally grounded, ethical approach to digital literacy and strategic policy actions to strengthen social cohesion and reduce pathways to crime.